Marketing & Sales
epub, pdf |eng | 1963-11-13 | Author:Ogilvy, David, 1911-1999
Confessions of an Advertising Man tinue it for several years. The problem is to find a great campaign. They don't grow on every tree, as you would know if you ...
( Category:
Advertising
November 14,2019 )
epub |eng | 2019-09-04 | Author:Amos Schwartzfarb
Step 1: Prospect Types If you think you might have different prospect or customer types, then try to take this into account from the beginning. Different types could be enterprise ...
( Category:
Marketing
November 11,2019 )
epub |eng | 2019-11-13 | Author:Sam Harrison
Know what you want to say, and say it. DON’T RAMBLE. HELP CLIENTS visualize your ideas. “When presenting, we strive to create an experience and help clients visualize ideas as ...
( Category:
Marketing
November 10,2019 )
epub |eng | 2019-11-13 | Author:Scott Lerman
Positioning Every arena has many players. Your competitiveness will be determined by the attributes that are associated with your brand. Choose and manage them carefully. Brand Positioning Brand positioning is ...
( Category:
Branding & Logo Design
November 10,2019 )
mobi, epub |eng | 2019-11-13 | Author:Aaron Keller & Renee Marino & Dan Wallace
REACH IN AND TOUCH SOMEONE OUR SENSE OF TOUCH Touch is the easiest of the five senses to miss, and one we could not live without. The sense should not ...
( Category:
Branding & Logo Design
November 10,2019 )
epub |eng | 2003-11-04 | Author:Brian Tracy
Look the Part Your grooming is also important in determining the impression you make on your prospect, from the first meeting onward. The highest paid salespeople in almost every field ...
( Category:
Sales & Selling
November 5,2019 )
azw3 |eng | 2018-04-14 | Author:Klement, Alan [Klement, Alan]
Put It to Work This chapter is a cautionary tale of what can happen when the principles of Customer Jobs are ignored or unknown. Here are a few things you ...
( Category:
Consumer Behavior
October 29,2019 )
epub |eng | 2020-10-28 | Author:Leonard Kim
Tips to make the most of your interview: If you have a friend interview you: • Print out the questions and evaluation boxes or get a digital copy (ditchtheact.com/resources) for ...
( Category:
Marketing
October 29,2019 )
epub |eng | 2019-08-06 | Author:Kindra Hall
The Founder Story: Breaking Down the Components Whether you are looking to raise capital, secure more clients and customers, or recruit your dream team, telling a story is your solution. ...
( Category:
Marketing
October 27,2019 )
epub, azw3 |eng | 2019-08-28 | Author:Bruce Hood [Hood, Bruce]
DRESS TO IMPRESS The global luxury market is worth an estimated $1.2 trillion, with personal goods representing $285 billion of that amount.14 Branding is the visible identity of a product ...
( Category:
Consumer Behavior
October 26,2019 )
epub |eng | 0101-01-01 | Author:Daryl Weber [Weber, Daryl]
CHAPTER 7 The Brand Fantasy Model Making the Intangible (Somewhat) Tangible After all this theoretical talk, you’re probably ready for some practical applications of this thinking. In this chapter, I’ll ...
( Category:
Biology
October 19,2019 )
epub |eng | 2017-10-03 | Author:Hutton, George [Hutton, George]
Deeper Structure On the surface, this technique is simple. One way to think of humans and our desires is like chemical compounds. Certain atoms have certain affinities for other atoms, ...
( Category:
Sales & Selling
October 19,2019 )
epub |eng | 2018-07-21 | Author:Hutton, George [Hutton, George]
Either Or If you’ve tried some of these techniques out, you will have encountered a very common problem. Even when people have an idea of their dreams or fantasies or ...
( Category:
Sales & Selling
October 19,2019 )
epub |eng | | Author:Shannon Belew
ESTABLISHING YOUR GOALS AND OBJECTIVES For any sales effort to be worthwhile, it needs to show results tied to meaningful metrics. In sales, those metrics are typically associated with revenue ...
( Category:
Marketing
October 19,2019 )
epub |eng | 2019-10-01 | Author:Robert J. Shiller [Shiller, Robert J.]
The idea that the world would now belong to the technicians who designed and ran the machinery was naturally frightening to those who did not deem themselves capable of becoming ...
( Category:
Macroeconomics
October 19,2019 )
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